13 Most Bizarre Real Celebrity Endorsements

JLS

Former boy band JLS, who came second in the fifth series of the British music competition X Factor, had a huge range of merchandise available for fans to buy thanks to their huge popularity. Moving away from typical t-shirts and calendars though, the singers teamed up with condom maker Durex to launch their own line of the contraception devices. Rather than simply trying to make some extra money, the band argued that they were promoting safe sex and fighting the spread of sexually transmitted infections.

Kim Kardashian

Married to Kanye West and a reality television star in her own right, Kim Kardashian has become one of the most well known figures in the world. Often associated with high-class products such as champagne or expensive fashion labels, she has also been the surprising face of Charmin toilet paper. She appeared at a product launch alongside two giant Charmin bears in 2010.

50 Cent

50 Cent set up his own company several years ago that specialized in producing vitamin water. This type of water is usually associated with health freaks and those who consider ordinary water beneath them, so it seemed like an odd choice for the rough-and-ready rapper. It turned out to be a good investment for 50 Cent in the end though as the company was later sold for $100 million.